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WHAT IS A WATER STORE? A water store is a pleasant retail location where water is purified on-site. Customers either bring empty bottles to the store or buy empty bottles at the store to fill with water. Customers fill their own bottles in the store and apply the cap and then pay for the number of gallons of water they want.
 WHY A WATER STORE? More and more consumers question the quality of their tap water and prefer the taste of purified water. But buying small bottles from the supermarket or having water delivered to the home or office is expensive, and getting water from a vending machine is often unhygienic. That’s why water stores are becoming so popular.
ADVANTAGES OF A WATER STORE: A water store offers the business owner a number of competitive advantages over delivered bottled water.
 First, delivery costs are the single largest expense of a bottled water company, especially now with the high fuel prices. By not delivering water, water stores are able to offer high-purity water for a lower price, while keeping margins high.
Second, as the customer fills and puts the cap on the bottle, a water store falls under “vended water” regulaton usually does not have to meet the more stringent regulations that bottled water companies have to meet (local laws vary).
Third, a water store offers the proprietor the opportunity to build a strong relationship with each client. This can be a very strong advantage.
 THE WATER STORE EQUIPMENT: The Pure Water Waterstore is a complete, turnkey water store designed and manufactured to the highest standards in the industry. As with all Pure Water Products, our water store equipment is top quality, constructed with stainless steel, and produces excellent quality water. Our water store equipment is manufactured in the USA by the finest workers in the Mid-West, and it's designed to be durable, easy to work on and attractive. This is not equipment that you just stick in a back room, but rather you should build a showcase to show off the equipment. Pure Water turnkey systems are located in many countries around the world; from the US to Mexico , Russia , Japan , Ecuador , Brunei , Malaysia , Kenya , Ghana , Saudi Arabia , Bermuda and many other countries.
NOT A FRANCHISE: Pure Water will provide you with a top-quality, turn-key water store system. Since this is not a franchise, you will not be required to pay royalty fees and you won't have the stringent restrictions on your business that most franchises have. You will be an independent business owner, and you will have complete control over how you run your business.
THE PURE WATER ADVANTAGE: Pure Water is uniquely positioned as a leader in the water store equipment market because of our history, experience and commitment to producing the highest-quality products on the market. Pure Water produces the finest equipment in the world, and has earned an excellent reputation. In addition to providing a complete turnkey system, full-support, training and installation, we can recommend business strategies to help you maximize your water store sales and profitability.
 EQUIPMENT RENTALS: We recommend that our water store customers also become Pure Water Dealers. As a Pure Water Dealer you have an excellent opportunity to develop a significant income stream from equipment rentals . A water store that also earns rental income goes beyond the limitations of a standard water store. By combining the credibility of a high-end retail water store, with the unlimited income potential of an equipment rental business you create a business that has a very stable source of revenue, has unlimited earning potential, and has a high market value.
There is no ceiling on the amount of income that you can earn from renting Pure Water Appliances, because you can continue to increase the number of systems that you have on rental.
COMMITMENT TO EXCELLENCE: For more than 35 years, the Pure Water Brand has remained committed to excellence in every way. Pure Water was the pioneer in steam-distillation appliances for the home, because steam-distillation is the only process that produces excellent results year after year. Today, Pure Water's waterstore equipment is unsurpassed in the industry, as is the support we provide. Pure Water has never wavered from this commitment to excellence, and we never will!
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