Dealers & Distributors


The Pure Water Dealership is an excellent business opportunity that allows you to make a real difference to families and businesses in your local area. This opportunity is about more than just selling a line of products; it’s about sharing an ideal of absolute purity. It’s about helping people live healthy lives by helping them avoid toxic chemicals that are increasingly common in water. It’s a noble goal, and an awesome profession.

As a Pure Water Dealer…

As a Pure Water Dealer you can purchase premium Pure Water Distillers at wholesale prices and resell them to families and small businesses in your local area. We also offer different ways that you can expand and customize your business to suit you. For example, you can focus on sales or rentals, you can incorporate a water store into your business, you can request a protected area or you could sign up for our more advanced specialized sales programs.

Some of the advantages of a Pure Water Dealer

Multi-dimensional opportunity. The Pure Water Dealership offers a multi-dimensional approach to business. What does this mean? Basically, there are many different ways that you can do this business. We don’t put you in a box and tell you exactly how you have to run your business. You are able to focus on your strengths. Suppose you want to do seminar sales to retired couples, or maybe you want to focus on selling to dentists, or perhaps you would rather operate a water store as a means to generate machine rentals. These are just a few of many options of how you can operate your Pure Water Dealership.

Ground-level opportunity. As discussed earlier, people are not very aware about the need for pure, distilled water in their life. Box stores and even appliance stores don’t carry water distillers because there is virtually no demand from the public for them. This means that the market is wide open for you. You have the opportunity to take advantage of this void in the market right now.

Solid company with tremendous history. The Pure Water Brand of premium water distillers has been recognized as the absolute best water treatment system for over 40 years. Our premium water distillers are used by large multinational corporations, governments, military agencies, universities, doctors, laboratories, and hundreds of thousands of families around the world. Over 100 US Embassies use our water distillers to protect their staff from harsh water conditions and potential terror threats to their water supply. We are a very respected name in the industry.

Sales based on education. Our sales process is based upon education. While people are not aware of water and water treatment, it’s a very easy thing to explain. Distillation is a simple process that is very demonstrable. It’s a pure joy to watch people “get-it”. When you explain it right, people’s eyes light up and they really get excited!

Develop your reputation as an expert.  As you learn about water, water pollution, and water treatment you will become more passionate than ever. Transfer this passion as you educate people. You will establish yourself as the local expert that people talk to about water purification issues.

Low-cost investment to join. A Pure Water Dealership is a low-cost business opportunity that gives you an opportunity to generate a great income. Invest in your business as you see fit. Perhaps you will want to incorporate rentals or a water store into your business. There are many options for you to choose from.

Making Money

We have designed the Pure Water Business Opportunity to be as flexible as possible so you can customize your business in the best way for you. There are a number of different ways that you can make money at this business. Let’s look at six different ways that you can make money. You can explore each option for more detailed suggestions.

1)      Local sales.

The core of function of your business will be to sell our premium water distillers to families and businesses in your local area for drinking (and consumable) water. This is usually done via a face-to-face sales presentation in which you sit down with a couple and educate them on the need for the product. As you probably know, sales is about more than just educating someone, it’s primarily about being passionate about something and transferring that passion. Making a sale is primarily an emotional action, and the knowledge and facts back up and reinforce the emotional aspect. This is why it’s important to totally, passionately believe in what you’re doing.

The basic process for local sales is to a) purchase some inventory from Pure Water, b) do presentations and c) sell the products. You will purchase the products at wholesale price and mark up the products. You are free to sell the products in your local area at a price that you set. Some people sell for less than the SRP and some sell for higher.

Please note that we receive leads every day on our web-site, and occasionally we may get leads from your area. We are happy to turn these leads over to you if you sign up for our lead program. Sign up for this program by clicking here.

2)      Local rentals.

We are big proponents of developing a fleet of rental products. Rentals provide you with a consistent source of monthly revenue. For example, let’s say that you have 100 distillers on rental making an average of $70 per month in revenue each. So your business will be bringing in $7,000 each month. You continue to own the products and if someone cancels you can put the same unit out on rental with someone else.  This creates a very stable business because this passive income comes in each month regardless of whether you make any new sales or not. This is an excellent long-term approach to your business. To learn more about passive income we recommend the book Rich Dad Poor Dad.

Another advantage to renting products is that it can be easier to get customers for a low monthly fee every month as opposed to a large investment. Our products are excellent for a rental program because they are heavy duty machines that last for a very long time.

Rentals are a long-term revenue source. So while a sale will make you profit immediately, you won’t make profit on a rental for at least 18 months. Over the long-term you will make more money with a rental, but you will have the initial investment in the fleet of distillers.

One successful approach has been to do a balance of sales versus rentals. So the sales generate immediate income while the rentals generate long-term passive income.

3)      Service & Maintenance Income

Another source of income that many dealers like is on-going maintenance and service fees. In order to ensure proper operation and longevity of our water distillers, regular maintenance and service should be performed. Some customers like to do this themselves, but most do not. If you are technically inclined or want to hire someone to do service we suggest that you sell annual service contracts to your customers. Some dealers do not like the technical side of the business so they would rather team up with another local service business to perform these activities.

Note that this is only relevant to customers that you sell to. When you rent you should roll all maintenance fees into the rental fee.

4)      Specialty Sales

A new program that we are introducing is our Specialty Sales Program. With this program we offer specially designed products that meet the specific needs of a particular market. For example, we have a product line that meets the special needs of dentists, laboratories, and golf courses. Not only do these markets require special products, but they need to be sold by people who properly trained. The Specialty Sales Program is another way that you can customize your business to suit you. If you, for example, have experience and contacts in the dental market in your area, you may want to sign up for our dental program which provides distillers to this market.

5)      On-Line Sales

We do allow one of our small products to be sold on the internet, but we don’t allow other products to be sold on the internet.

6)      Water Stores

Another approach to the business is to operate your own water store, which is a retail store in which people come into your store to fill their own bottles with distilled water. This is a great option for a few reasons…

  • It’s a lot easier to attract customers for bottled water, because so many people are already purchasing bottled water and are looking for a cheaper, more environmentally friendly option.
  • When people come into your store you are able to educate and develop a relationship with them.
  • You are able to keep track of their purchases and recommend, at the appropriate time, that they upgrade to a water distiller (rental or sale).
  • You can quickly build trust with your customers by becoming the local water expert.
  • A water store won’t make you rich, but this is not its function. A water store’s function is to be a source of leads for distiller sales or rentals. Consider it as a source of advertising that pays for itself.

Our Passion

At Pure Water we are very passionate about what we do. It may sound strange, but this business is not about giving people what they want! The fact is, very few people understand much about water at all.

People don’t understand…

  • how vital pure water is to their health,
  • how drastically we have changed the world in the past fifty years,
  • that we have never before encountered the “new” toxins,
  • how incredibly toxic some of these new toxins are,
  • how contaminated tap water can be,
  • that you can never know what is in your water,
  • that when the government says that your water is safe it can still contain dangerous toxic chemicals,
  • that children are much more susceptible to toxins in water,
  • that no one knows the health effects of these toxins,
  • the difference between different types of water treatment methods,
  • why our products (and the process of distillation) is so much better than all other products.

This business is not about giving people what they want because people don’t know enough about water to know what they want.

So what is this business about? It’s about…

  1. Helping people understand the vital need for pure water in their lives and giving them the means to ensure that their family is consuming the highest purity water.
  2. Passionately believing in what we are doing. Knowing that there should be no compromise in the ideal of water purity. We believe that a little-bit pure or sometimes pure is not good enough. In other words, show them that you believe so much in distillation that you believe that no other options are good enough.
  3. Being committed to education. First become the expert yourself; study, study, study. Then talk with confidence about what you know.
  4. Creating a long-term business that generates revenue from different sources while truly helping people in your local area.

Our Higher Purpose

Our higher purpose is to improve people’s lives by helping them understand the vital need for pure water and giving them the means to protect their family from the toxins that could be in their water.

What defines us…

Some companies try to be the fastest or the cheapest or the coolest or the most convenient. Some companies struggle to figure out what they stand for in the amazing confusion of businesses and products that make up our increasingly chaotic world. We know where we stand; we produce the highest quality, most effective water purification systems in the world! We have an absolute commitment to purity! We are the best!

We believe that you, your children, your newborn, your spouse, your parents and your loved ones should not consume any of the toxins that can be in drinking water. Nothing! Nada! Period, end of story. We believe that there is no compromise on this point. It’s not good enough to have a filter that is partially effective on some things or a reverse osmosis system that sometimes produces somewhat pure water.

It’s important that you understand this about us. Our product is not something that you sell on price alone. There is no way that our heavy duty, stainless steel products can compete on price with plastic filters or reverse osmosis systems. We sell based on value, and if you are going to be successful at this business you have to feel comfortable with this. Can you sell on value? It’s more than this though; do you believe, really believe, in our higher purpose? Do you want to not only sell something for the purpose of making money, but to sell something that truly helps people?

We do what we do because it is what we believe in and we don’t compromise.

What defines you?

What you do defines you and your level of commitment. Do you say that you believe in the vital importance of people protecting themselves from toxins in water but yet also sell filters and reverse osmosis systems? From our perspective, to do so dilutes your message and demonstrates to people that you aren’t really committed to protecting people. The most successful dealers that we have ever had have shared a similar trait; they completely believe in distillation and they don’t compromise. It becomes a mantra for them, almost a spiritual mission.

To become a basic Pure Water Dealer we don’t require that you exclusively focus on our products (to participate in our more advanced programs we do require greater commitments). But we do highly encourage it, because we feel it’s essential to your success. Don’t look at our products as just another product to sell. Look at this as opportunity to change people’s lives!

How we work with you…

As a Pure Water Dealer, you are an independent business owner. You are responsible for running all aspects of your business, including taking care of all taxes and working within the law. In the real world sense, we like to consider our relationship like a partnership in that we work with you to help you be successful. Our success is dependent upon your success, so we work hard to help you be successful.

Call us and talk to us about how we can help you. For example, if you’re going to do a Grand Opening Celebration let us know and perhaps we can come and do a talk. Or perhaps you’re doing an important presentation and would like some assistance. Let us know.